Be the window cleaning brand
AI recommends in Australia.

1. Executive summary

• The slide started before the move to Shopify, and the move has not reversed it. Against the same month a year earlier, Google organic visits from Australia were already down 25% in January 2026 and down 70% in April, before the May platform move. September 2026 brought 1,554 visits against 5,738 a year earlier and October 1,627 against 3,861. Analytics also recorded almost nothing from 20 July to 2 September after the move, so part of the year is missing from the record. GA4
• Old addresses are turning customers away. Of the 50 old addresses that earned the most organic search visits before the move (every engine and country), 19 now end on a page-not-found, 13 of them behind redirects that end on dead pages. Those 19 carried 12% of the visits the 50 earned, and 541 purchases, over eighteen months. The biggest, the old Aqua Blade Large 30cm page, earned 5,559 visits and 312 purchases and has no redirect at all. Live check, 2 Nov GA4
• Google and AI are answering your category without you. On 2 November we checked 16 Australian buying searches, from "squeegee window" to "whipper snipper head". In DataForSEO's ranking database Eurolux sits on page two for "whipper snipper head" (position 18), page three for "outdoor broom" (26), and outside the top 100 for the other 14. 7 of the searches showed an AI Overview, and none of the sources we could read cited Eurolux. 58% of your core search demand sits on results that carry an AI Overview, and ChatGPT already sent 186 visits and 18 orders in the last year with nothing built for it. DataForSEO GA4

You hold 3.6% of the non-branded organic clicks across your three categories in Australia, and every extra 1% is worth about A$17,737 a year in gross revenue. Your branded traffic, people searching Eurolux or Aqua Blade by name, is not part of this and does not change.

Your Google Analytics gives the first rung: a non-branded order is worth A$94.15 (Analytics records in US dollars, converted here at 1.4207 Australian dollars to the US dollar). Repeat buying is the open question. Analytics counts 26% of organic purchases from returning visitors, and blades, pre-washer covers and trimmer line all wear out, so the next two rungs are projected cautiously: a new customer worth 10% more than their first order across the first year (A$103.56) and 25% more over three years (A$117.69). About 1 non-branded click in 16 becomes a new customer, and the three value columns price each case's new customers at each rung. GA4 Projected

Read every column as value created per year at that pace, all of it non-branded and gross. The first order is measured in Analytics; the first year and three years are projected, and your Shopify returning-customer rate will firm them up either way. The mid case is your share of twelve months ago; the high case is the rate you were running at from July to September 2025. GA4 Projected

Google Keyword Planner volumes for Australia, November 2026, with DataForSEO's clickstream estimate alongside as a cross-check. Every keyword, prompt and cluster behind these numbers lives in The data tab. Keyword Planner + DataForSEO

2. How AI-ready you are today: the AEO scorecard

We score every brand out of 100 against our AEO Maturity Model: four pillars (Technical, Content, Authority, Measurement), each out of 25. AI-Ready Certified is 80 out of 100, Professional on all four, the standard we build clients to. You are at 31 today: a fast Shopify store with clean product data and open doors to every AI crawler, sitting on collection pages with no headings, an empty blog and a measurement setup that lost six weeks of data in the move.

The detailed findings, how the scoring works, and where every number comes from are in Appendix B and Appendix F.

3. The market you are missing: search and AI

Your buyers search for the job before they search for a brand: a squeegee that does not streak, a way to clean the outside of a second-storey window, a broom for leaves on the lawn, a whipper snipper head that reloads without a fight. Those are the words Australians type into Google and ask ChatGPT, and almost every one of them is a job an Aqua Blade, a Rake Broom or a Whippersnapper head does. Today the results go to the cleaning-supply stores, the hardware chains and the marketplaces.

Search volume is Google Keyword Planner's figure for Australia, November 2026; three searches carry no Keyword Planner figure and show a dash. Rank is DataForSEO's ranking database for Australia, November 2026; the AI Overview column is a live Google Australia check on 2 November 2026, desktop, one snapshot from one location. The AI Overview share quoted elsewhere comes from DataForSEO's keyword flags and differs from the live check on some terms. Search Console holds no data yet, so this is the closest reading of where you sit. Keyword Planner + DataForSEO

We sized the market two ways. Term by term, 183 terms we measured add up to 63,970 searches a month of products you sell, searched with buying or how-to intent. Sized from the wider keyword universe, with brands, services, car and floor cleaning and offshore searches stripped out, the three categories run to 69,460 measured searches a month, and about 93,771 with the long tail (Appendix C). 76 AI questions sit alongside that demand, and 34 are ones you can answer better than a general store, from the product and the years of demonstrating it. The prompt library, cluster maths and territory plan are in Appendix C, Appendix D and The data tab.

4. The opportunity, in dollars

The cases in the executive summary are built from four numbers, all of them yours, and all of them non-branded. Here is the chain in full.

Roughly one search in five survives ads, shopping carousels, marketplaces and AI answers as a winnable organic click, a deliberately cautious rate because AI Overviews already sit on most of these results. Today you take about one in 28 of those clicks. All three bars are drawn to the same scale. Modelled

Each non-branded click is worth A$7.88 to you in gross revenue: Analytics converts non-branded Google visits from Australia at 8.37%, at an order value of A$94.15. 74% come from new visitors, so the mid case brings roughly 901 more new customers a year than today.

Priced as revenue, every non-branded order counts, first and repeat, at A$7.88 a click in gross revenue. The net column takes out a 3% allowance for returns until your Shopify returns report is in. Your branded organic revenue sits on top of all of it, unchanged. GA4 Modelled, directional

Revenue and new revenue are gross; the last column is net of the assumed 3% returns. Conservative is halfway back to last year's share, mid is last year's share (10.2%, November 2024 to October 2025), and high is the pace of July to September 2025 (14.8%). Modelled

The mid row of the revenue table arriving on non-branded gross revenue: roughly 10% of the new revenue live by month 3, 35% by month 6, 70% by month 9 and all of it by month 12, so the month-12 point equals the mid row exactly (A$177,371). The system is handed to you at month 6 and keeps compounding after it. Hover any point for the maths. Modelled, directional

Two levers. Recovering what the move lost: the dead old addresses redirected to the right live pages, headings and descriptions on every collection, and the Aqua Blade pages Google used to send people to made whole again. And new ground: pages built for the searches you have never had a page for, the shower glass, the high windows, the lawn and artificial grass sweeping and the trimmer line reloading. The high case is the rate you were running at in mid-2025; on DataForSEO's like-for-like traffic model it would still leave you a fraction of the size of the largest garden-supply store in the table (Appendix E). The same pages win the AI answers, because the engines cite pages that rank and answer the question plainly.

Every figure here is non-branded and gross, Australian, and for your online store. Your total organic run-rate is your unchanged branded organic revenue plus the non-branded revenue column in the table above. Markets outside Australia are left out.

5. The six-month transformation

A done-for-you AI and Search transformation over six months, built and run on our side, then handed to you to own. It moves through three phases. Foundations repairs what the move broke and what the engines cannot see: the 19 dead old addresses and the broken redirects fixed, a heading, description and real copy on every collection, collection and breadcrumb markup, alt text on the product images, AI referrals (only partly captured today) tracked as their own channel, and Search Console and Analytics recording cleanly before anything else changes. Owning your territories builds the 9 researched territories, led by window squeegees and kits, trimmer line and reloading, and universal trimmer heads, with around 73 pieces to own the core and production starting as soon as it is calibrated to your voice. Authority and compounding turns your reviews, the years of demonstrations and the German and Australian making stories into the Australian cleaning and garden sites, guides and citations AI engines trust. We move into each phase as your site is ready for it. Everything is yours to keep: the foundations, the content, the links and the system that runs them.

The full breakdown, deliverables and your time commitment live in The offer tab.

Traffic, orders and revenue are from your own Google Analytics (Google organic, Australia), with US dollars converted to Australian dollars. Search volumes are Google Keyword Planner for Australia, cross-checked against DataForSEO, November 2026. Competitor footprints and domain rank are DataForSEO estimates. The AEO score is from our AEO Maturity Model against a live crawl. Revenue figures are directional and gross, modelled from your own conversion rate and order value. Every source, window and method is in Appendix F.